Creative Producer

Promotional & Product

Storytelling in short form starts with understanding the functionality of an item so a paper edit can be created and storyboards drawn. Simple and complex products shown through features and benefits to drive B2B and B2C sales.

Social

Branded campaigns for e-commerce and social platforms. Worked closely with agency partners and internal creative to develop storyboards, find locations, directed talent & on-set teams keeping in mind final delivery aspect ratios and provided social assets.

Instructional & Technical

Step-by-step guides to show complex instructions in simple terms. Products were researched, reviewed and deeply understood down to the last washer and solenoid to fully understand client needs.